MATSU 1+1展位，深圳/建筑设计

Held at the Shenzhen World Exhibition & Convention Center, the event is one of the world's largest design exhibitions, with over 600 exhibitors participating. Competition for product exposure is fierce.

我们设想将 MATSU 和 ZWYN 结合在一起，因为我们对未来办公室设计的愿景是专注于工作与健康的平衡。MATSU已经为企业健身设计了符合人体工学的家具，ZWYN是健身行业的领军人物。

We conceived of bringing together MATSU and ZWYN because of our vision of future office designs focused on work-health balance. MATSU already designs ergonomic furniture for corporate fitness, and ZWYN is a leading fitness industry KOL.

我们的挑战是创建一个为期三天的展位，但在品牌和展示过剩的情况下以视觉标志性的方式脱颖而出。我们的设计制定了一个调色板来反映“运动感”，使用较深的黑色和灰色健身房颜色与橙色等大胆的足球颜色进行并置。

Our challenge was to create a booth for three days but standing out as visually iconic against the glut of brands and displays. Our design formulated a color palette to reflect a sense of "sportiness," using darker gym colors of black and grey against bold soccer colors like orange for juxtaposition.

橙色和黑色主宰着铝制框架，让人想起足球球门、高尔夫球网或格斗笼。相比之下，绿色和白色渗透作为两种主要颜色的视觉对比。我们在镶嵌物和展示传单和明信片（包括攀岩墙和接待处）中使用木材来保暖。

Orange and black dominate the aluminum framework, which recalls a soccer goal, golf net, or fighting cage. In contrast, green and white permeate as visual counterpoints to the two dominant colors. We used wood for warmth in the inlays and displays for flyers and postcards, including the climbing wall and reception desk.

展位本身是一个由滑动面板分隔的方形空间，其中一些是磁性白板，可以在需要时在上面书写或移除。在内部，我们集成了 MATSU 全新产品“X-brick”——多个 25x33x50 的盒子，用于临时座椅、舞台甚至咖啡桌。

The booth itself is a square space divided by sliding panels, some of which are magnetic whiteboards to write on or to remove when needed. Inside, we integrated a brand new product by MATSU called "X-brick" – multiple 25x33x50 boxes used for makeshift seats, stages, or even coffee tables.

该项目的关键是我们对营销的理解是视觉和体验上的标志性。MATSU是现代工作与生活平衡家具的制造商，ZWYN提倡其生活方式。整个设计是临时性的，色彩浓烈，网状和模块化接口——多个行业聚集在一起，为一个共同的目标而奋斗。

The key to the project was our understanding of marketing to be visually and experientially iconic. MATSU is the maker of modern work-life balance furniture, and ZWYN promotes its lifestyle. The whole design is temporary with intense colors, nets, and modular interfaces – a coming together of multiple industries to score one common goal.