中农农旅(北京)文化产业集团有限公司
中农农旅(北京)文化产业集团有限公司
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邀约合作
中农农旅集团源自中国农业大学规划设计研究院,是中农农旅(北京)文化产业集团有限公司的简称,2005年10月成立于北京。近年来,随着中国乡村振兴战略的全面实施和不断深入,中农农旅集团聚焦“农旅融合”之“产业兴旺”课题,专注于基于农文旅融合的大农业、大旅游、大健康产业的品牌建设和传播推广。主要包括区域公用品牌创建与提升、龙头企业品牌塑造、特色产品品牌打造、品牌文化IP研发等,涵盖品牌战略规划、品牌顶层设计、品牌形象设计、品牌文创开发、品牌产品包装、品牌整合传播、品牌营销推广、品牌项目落地等全流程,旨在提升中国农文旅品牌的国际影响力和竞争力,进而提升品牌价值。
联系信息
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  • 北京市西城区

  • 成都轨道集团地铁文创项目,成都/文创

    成都轨道集团地铁文创项目,成都/文创

  • 沐川县三溪村宜居宜业和美乡村提升项目,乐山/规划

    沐川县三溪村宜居宜业和美乡村提升项目,乐山/规划

中农农旅有品牌事业中心、项目运营中心、海外事务中心、新农人造星中心等职能部门。成员主要来自于清 华大学、北京大学、中国农业大学、中国传媒大学、澳门科技大学等顶级学府,拥有博士、硕士学位。不仅 具有良好的教育背景,具有较系统的专业知识,且有着平均15年以上的实战经验,并曾在国际4A高管岗位 砺炼多年,是一支极富国际先进理念和实干经验的过硬队伍。“纵向深度研究+横向跨专业协同”的作业模 式,使中农农旅成为中国农业领域最优秀的集产业研究、品牌研究、品牌咨询、规划设计、传播营销等为一 体的综合性服务机构之一,是国家乡村振兴战略的产、学、研协同推动平台,为国家相关部委、地方政府、 企业机构等提供国际视野的产业化、品牌化等智力服务,助推乡村振兴。

 

China Agricultural Tourism has a number of functional departments, including Brand Management Center, Project Operation Center, Overseas Affairs Center, and New Farmer Starmaking Center. The members are mainly from top universities such as Tsinghua University, Peking University, China Agricultural University, Communication University of China, and Macau University of Science Technology, with doctoral and master's degrees. Not only do they have a good educational background and systematic professional knowledge, but they also have more than 15 years of experience on average and have worked as executives in international 4A companies for many years. This is a team that is extremely rich in international advanced concepts and practical experience. Thevertical in-depth research horizontal cross-professional collaboration" work model has made China Agricultural Tourism one of the best comprehensive service agencies in China's agricultural field, integrating industry research brand research, brand consulting, planning and design, communication and marketing, etc. It is a platform for the collaborative promotion of the national rural revitalization strategy by production, education, research, providing intellectual services such as industrialization and branding with an international vision to relevant state departments, local governments, enterprises, and institutions, and promoting rural revitalization